HIGHLIGHTS BlueStone has been selling jewellery online since 2012 It manufactures all products on demand rather than preparing inventory The manufacturing process is partly industrialised for greater speed “The jewellery industry never had the incentive to take technological steps because their model was always very different,” says Gaurav Singh Kushwaha, founder-CEO of BlueStone, one of Read More →

RAPAPORT… A step-cut, 16.90-carat, D-color, internally flawless diamond ring with a pre-sale estimate of $1.6 million to $2.2 million will lead Bonhams’ fine jewelry sale in New York on September 19. The type-IIa diamond, set with round, brilliant-cut diamond shoulders, “embodies rarity according to every criterion by which a diamond is measured: color, cut, clarity and Read More →

De Beers Group wants to make sure that future generations love—and also see the value in—diamonds. And it’s willing to invest in that eventuality.   The international diamond company will put more than $140 million into its marketing efforts this year—its biggest spend in marketing since 2008, according to De Beers Group. The investment will be focused on drumming up consumer demand for diamond Read More →