Nationwide Jewellers has partnered with the diamond manufacturer that announced it is the “first diamond brand to offer a Nationwide Standard & Transparent Price List” promising its customers transparency and value.
Diamond Solitaires has also launched a new mobile phone application that both retailers and consumers can use to verify and track a diamond from the mine to the bricks-and-mortar, as well as keeping an up-to-date valuation of the diamond.
Nationwide Jewellers managing director Colin Pocklington said the new app would benefit the buying group’s members who would be able to access a digital certificate of authenticity and inscriptions, which would also be available to consumers for valuation.
“The application is intended for consumer use so that consumers can purchase a diamond, and in a year or five years down the track, they can see how much their diamond is worth. At any moment they can see how their diamond has increased in value. The app is updated every month,” he said.
Pocklington said he hoped the software would give customers a “sense of confidence” in purchasing diamonds in the future.
All solitaires are checked on 123 parameters including brilliance, fire, scintillation, overtones, fluorescence and lustre. A diamond must pass each of the parameters to be included in the collection. According to Divine Solitaires, the average international laboratory checks diamonds against an average of 40 parameters. The additional 83 are used to ensure only the highest quality of gemstones are included.
“Consumers know their diamond will be different to any other diamond given how it is measured on the 123 parameters and they can keep a record of its value, which will also give them confidence if they choose to trade it in for another diamond some time down the track,” Pocklington said.
“The list of parameters covers the most major factors in terms of appearance and quality of the diamond. They aren’t usually covered in diamond certificates and it will make a difference to the diamonds they stock.”
Nationwide Jewellers will have the stockist kit with marketing material, catalogues, and application information, along with a large range of the diamonds on display this weekend at the IJF.
“We already have four members who have started stocking Divine Solitaires and we expect others will join them very soon,” Pocklington said.
[“Source-jewellermagazine”]