“When testing out new fragrances, a common perfume mistake can actually start with the first spray,” Mariya Nurislamova, CEO, and co-founder of Scentbird told INSIDER.
The first spritz only allows you to smell the top notes, she suggested, whereas most fragrances have three levels — the top, heart and base notes. If you want to experience the full range of your perfume, she recommended spraying a blotter with the scent of your choice and keep smelling it throughout the day.
“Fragrances aren’t typically designed to last a whole day,” Nurislamova said.
Body mists, she said, will last about an hour, and cologne keeps its scent for an average of three hours. Eau de toilettes, she added, should last about four hours, and an Eau de parfum can stay on the skin for around six.
The strongest (and most expensive) type of scent is a parfum – they can last around 16-hours, she explained. If you’re looking for a fragrance to last longer than usual, spritz a little on your hair or clothes, she advised.
“I think having a seasonal fragrance is a bit old school,” said Wendi Berger, founder of Pour le Monde perfumes. People make their own rules today and wear whatever they feel like, she said.
“No one likes to smell a person’s fragrance before they even enter the room,” said Geir Ness, fragrance expert, and founder of Laila Inc.
To make your fragrance last longer, he recommended prepping your skin with a rich body lotion, then lightly spraying your scent on top. This will help you avoid having to douse your entire body with fragrance.
Shumate added that moisturizing will increase the longevity of the perfume.
“Never buy a fragrance before testing it on your own skin,” Ness adds. Our natural scents can change the smell of a fragrance once applied to the body, he said.
“Don’t store your fragrance in direct sunlight or in areas that experience extreme heat, as this will alter the composition of a fragrance,” said Ness.
“Body chemistry is the final ingredient in any fragrance,” said Cat Chen, fragrance expert, and founder of Skylar. “What smells good on one person (this even applies to relatives) may not work on someone else,” she explained.
“Rubbing wrists together aggressively to spread the fragrance isn’t very helpful,” Pinrose co-founder Erika Shumate told INSIDER.
This actually breaks up the fragrance construction, she said.
“The idea of signature scents is not based in science, and is actually a marketing tactic that started at the turn of the century,” Shumate said.
Rather than sticking with just one scent, feel empowered to change up your fragrance depending on your mood or even your outfit, she concluded.
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