Whether you call it 11.11, Double-11 or Singles’ Day, Alibaba’s big event Saturday (officially called the ‘11.11 Global Shopping Festival’) is nearly impossible to overhype. We’ve been previewing this year’s sale from a marketer and agency point of view this week, and this reporter will live-blogging from the epicenter Saturday. Before the virtual cash registers Read More →

This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers. To learn more and subscribe, please click here. The company has launched a shopping app that will serve as the hub of Adidas’ mobile experience, Business Insider reports. This is not Adidas’ first app, as it already has Confirmed, which is focused on limited-edition releases, and All-Day, its health and fitness Read More →

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