Often confused one for another, designer kurtas and kurtis for women might seem similar on the face of it, but they are really 2 different forms of fashion. Both equally beautiful, each has its own unique qualities that set it apart. From obvious characteristics like the differing lengths to the more subtle features you’ll soon … Read More →
Marie Despringhere, UK Country Manager, Optimizely, explains that to achieve a truly effective cross channel retail strategy the customer experience must be aligned across every channel and stage of the consumer journey, from research through browse to purchase. Shopping habits are not evolving as fast as some retailers – and pundits – may perceive. Research … Read More →