While the bottles are completely different, both items have floral and fresh notes. Reviewers have taken to perfume rating website Fragrantica to proclaim that Pure Devotion is “the perfect dupe for Chloe EDP”. One savvy shopper said: “This fragrance is such a good dupe for Chloe’s ‘Chloe’ EDP. “I have both (my bottle of Chloe has just Read More →

FRUGAL fragrance fans believe they’ve found a scent that’s VERY similar to Chloe’s signature Eau De Parfum. They are adamant that a £7.99 New Look alternative delivers the same appealing aroma as they designer version. While the bottles are completely different, both items have floral and fresh notes. Reviewers have taken to perfume rating website Fragrantica to proclaim Read More →

FRUGAL fragrance fans believe they’ve found a scent that’s VERY similar to Chloe’s signature Eau De Parfum. They are adamant that a £7.99 New Look alternative delivers the same appealing aroma as they designer version. This high-street bottle of perfume smells way more designer than it looks While the bottles are completely different, both items have Read More →

Major jewellery retailer Pure Gold Jewellers has pledged US$1 million to help secure the release of debt-laden prisoners in the UAE. Firoz Merchant, founder and chairman of Pure Gold, recently visited the Ajman Central Jail to secure the release of the first batch of 132 prisoners whose debts, worth AED 150,000 (about US$41,000) in total, Read More →

UAE-based Pure Gold Group will invest AED 1.2 billion (approximately US$400 million) to expand its regional operations over the next decade. While the primary investment will be in the jewellery sector, the company will also invest AED 200 million (about US$54 million) in other sectors and in its luxury sunglasses retail chain La Moda Sunglasses, Read More →