TVS Motor Company has launched its official riding gear and apparel line at Moto Soul 2019, in Goa. Moto Soul is TVS’ two-day annual event – the 2019 edition is the first iteration – where TVS enthusiasts and owners gather to celebrate their love for motorcycles. TVS says that the event presented an ideal platform … Read More →
New Delhi: The definition of masculinity is changing. Nowadays, it is often boxed into various archetypes, from the alpha male to the provider. Platinum Guild International India has launched Men of Platinum, where the company equates the rarity of the metal with the strength of character. The campaign, created by advertising agency Famous Innovations, brings to … Read More →
Over three decades ago, CavinKare revolutionised the personal care industry by launching 10 ml sachet shampoos under the ‘Chik’ brand, targeting at ‘bottom-of-the-pyramid’ consumers. Penetration of shampoo rose from less than 10 per cent then to over 90 per cent now. Today, 89 per cent of all shampoo sold in India (in volume terms) is … Read More →
Amazon is copying the practice of some brick-and-mortar stores by starting its own shopping channel, Amazon Live, which will promote its own products. This is another challenge to retailers as Amazon now controls about half of US e-commerce market.Amazon is already well ahead of traditional stores such as Best Buy, Macy’s, and Walmart. The existence … Read More →
Here at Allure, we love makeup. Like really, really love makeup. Our beauty editors could talk liquid liner, highlighter, and foundation all damn day (and we often do). After all, it is our job and not one we take lightly. We eagerly pore over every new launch, every emerging brand, and have an encyclopedia of dupes in our … Read More →
Amazon India on Thursday launched “Spark”, a new feature that is aimed to bring a community-driven experience to online shopping in the country. The new feature seems to be highly inspired by Instagram and uses customers’ browsing and shopping behaviour to provide them with a personalised feed. It not only allows you to post your … Read More →
Designer Joanne Hynes launches 10th collection for Dunnes Stores Fashion: Look out for her foxy dress with chequerboard collar and go-faster stripes Wed, Sep 26, 2018, 09:25 Deirdre McQuillan 0 Joanne Hynes for Dunnes Stores: the designer models the collection herself, photographed by Tiberio Ventura Joanne Hynes launches the first part of her 10th collection … Read More →