You will soon be able to buy a pair of Patanjali jeans in December. Baba Ramdev’s Patanjali Ayurved is gearing up to for a mega launch in the apparels space. In response to CNBC-TV18 query, Patanjali confirmed plans to launch Paridhan in the winter of 2018. Patanjali is eyeing a two phase launch for its apparels … Read More →
We wholeheartedly love denim in its various forms, but Kareena Kapoor just combined two of our favourite jean trends in one killer outfit. The actor was on Sunday spotted leaving for Singapore for designer-friend Manish Malhotra’s fashion show in an oversize denim jacket from Balenciaga that we want in our closets ASAP. Worn over a … Read More →
Everyone wants to look good. We’re always following the newest and coolest trends in the fashion world, but sometimes even the designers don’t know what they are doing. Two words: ‘thong jeans’. Even as good old high-waisted mom jeans are having a moment, experimental denim has reached its natural conclusion, which is apparently just a waistband and … Read More →
Fashion is a way to speak without saying anything, and Gigi Hadid just proved she knows that better than anyone. In another adorable ode to her boo, Gigi Hadid wore Zayn Malik’s name on the back pocket of her jeans. Don’t mistake this for a simple fashion trend though. The personalized jeans are no doubt a … Read More →
Our closets are incomplete without a dozen of denims living in them. But do you know they have a story that will take you back to 1873? Denim, a fabric that is traditionally coloured blue with indigo dye was used to make jeans by Jacob Davis and Levi Strauss in 1873. May 20, 1873 is … Read More →