We will look back on 2019 and call it the golden age of shopping. Once we get past Q4 and are into 2020, I envision a host of changes coming from Google that is going to change the paid search and shopping game forever. We are already seeing Google decide that close variant match should be the … Read More →
Ebay has taken a pot shot at its larger online shopping rival, Amazon, by launching a television advert highlighting the ‘fun’ nature of shopping via its portal as opposed to the one-click purchases of the market leader. A television ad which premiered over the weekend seeks to communicate that message by positioning eBay as a … Read More →