The eCommerce landscape is growing tremendously in the post-pandemic economy. Infact, in 2021 the number of online stores exceeded 24 million globally with thousands of new stores being set up online everyday. The online competition has intensified and every business is fighting to get the attention of the same shopper. And, one of the most … Read More →
Marie Despringhere, UK Country Manager, Optimizely, explains that to achieve a truly effective cross channel retail strategy the customer experience must be aligned across every channel and stage of the consumer journey, from research through browse to purchase. Shopping habits are not evolving as fast as some retailers – and pundits – may perceive. Research … Read More →