Mikimoto recently launched a new digital campaign to highlight the modern woman’s perception of pearls through highly stylised films. The “Explore the Original” campaign was launched in the US on November 1. The campaign was unveiled in partnership with Mikimoto’s Digital Agency of Record (AOR), Rokkan. “The Mikimoto pearl necklace has become an iconic symbol Read More →

Hong Kong-based jewellery retailer Chow Tai Fook Jewellery Group Ltd was named China’s most digitally competent jewellery brand in 2016 mainly due to its strong e-commerce strategy, according to the “Digital IQ Index” by digital intelligence firm L2 Inc. The Digital IQ Index examined the websites, digital marketing, social media and mobile presence, and e-commerce Read More →