In today’s digital age, it can sometimes feel like hardware has taken a back seat to the software that drives devices. Button of the Month is a column that looks at some of these buttons and switches on devices both old and new to appreciate how we interact with our devices on a physical, tactile level. Shopping … Read More →
Mikimoto recently launched a new digital campaign to highlight the modern woman’s perception of pearls through highly stylised films. The “Explore the Original” campaign was launched in the US on November 1. The campaign was unveiled in partnership with Mikimoto’s Digital Agency of Record (AOR), Rokkan. “The Mikimoto pearl necklace has become an iconic symbol … Read More →
Amy Odell Amy Odell, the site director of Cosmopolitan, has added Redbookto her oversight. The digital editor grabs the title of director of editorial strategy for Cosmopolitan’s sister site Redbook. Ashley Mateo will become site director of Redbook and report to Odell. Odell will continue to report to Hearst Magazines Digital Media senior vice president … Read More →
Hong Kong-based jewellery retailer Chow Tai Fook Jewellery Group Ltd was named China’s most digitally competent jewellery brand in 2016 mainly due to its strong e-commerce strategy, according to the “Digital IQ Index” by digital intelligence firm L2 Inc. The Digital IQ Index examined the websites, digital marketing, social media and mobile presence, and e-commerce … Read More →
When the founding team at startup Flipp set out to redefine the internet search experience for shopping, they quickly ran into a retail tactic that’s still going strong after decades: the circular. Inserted into a newspaper each week or on special occasions, the circular is still one of a retailer’s proven ways to communicate new … Read More →