Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out … Read More →
Ms. Lauryn Hill has teamed up with American outdoor apparel brand Woolwich to design a capsule collection. For their autumn/winter 2018 campaign “American Soul Since 1830,” Hill is the star as well as a designer. She created custom pieces for a capsule collection, such as the Silverton Coat with The Miseducation of Lauryn Hill album art screen-printed on it. For the … Read More →
Victoria Beckham, an accomplished fashion designer, ex-pop singer, and a global style icon, is facing social media wrath for casting an ultra thin model in an advertisement for her new eyewear collection. Starring Giedre Dukauskaite, a 29-year-old Lithuanian model, the photo was captioned as “Back to work! Start the year with new frames from the … Read More →
Bella Hadid shared a first shot from her latest Max Mara Accessories campaign. — AFP picNEW YORK, Jan 4 — The youngest Hadid sister fronts the Max Mara accessories campaign for the second consecutive season, this time for the spring/summer 2018 collection. The first campaign shots were revealed simultaneously on Tuesday, by the Italian fashion … Read More →
I genuinely enjoy seeing perfume campaigns and reading the accompanying press releases. The excess, theatrics, anthropomorphism and general overuse of OTT imagery appeal greatly to my melodramatic soul. Understandably, not everyone is aware that descriptions like “a phoenix rising from the ashes” are merely industry speak for a spicy, bold fragrance, so here are my … Read More →
Selena Gomez signed a deal with the famous luxury label Coach back in December, and she’s been making good on it ever since. First up was her delicate starry look at this year’s Met Gala, and now she’s serving up face (and gorgeous handbags) in her first-ever ad campaign for the brand. The photos, from … Read More →
The World Diamond Mark Foundation (WDM) is hoping to drum up stronger interest in diamond jewellery with the launch of a new global diamond promotional campaign. The campaign, released under the slogan “Part of You™,” includes a new B2C website, www.passion.diamonds, and corresponding social media channels. It is aimed at fostering strong consumer demand by … Read More →