This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers. To learn more and subscribe, please click here. The company has launched a shopping app that will serve as the hub of Adidas’ mobile experience, Business Insider reports. This is not Adidas’ first app, as it already has Confirmed, which is focused on limited-edition releases, and All-Day, its health and fitness Read More →

Owning a history of over 30 years Adidas Bodycare has been celebrating special occasions with limited football fragrances and toiletries, producing them in close team work with world class athletes from around the globe. This season the cooperation with UEFA starts for a third successful season enhancing last year’s UEFA Champions League Star Edition from Read More →

German sportswear brand Adidas is aiming big in China with a plan to open 3,000 new stores in the country in the next five years. The new outlets will take the store count in the country to 12,000. The company aims to expand its presence in cities where it offers running gear and tennis shoes. Read More →