While the bottles are completely different, both items have floral and fresh notes.
Reviewers have taken to perfume rating website Fragrantica to proclaim that Pure Devotion is “the perfect dupe for Chloe EDP”.
One savvy shopper said: “This fragrance is such a good dupe for Chloe’s ‘Chloe’ EDP.
“I have both (my bottle of Chloe has just about run out) and I spritzed this on a whim in store and couldn’t believe how much it reminded me of the Chloe version.”
Another added: “I grabbed the tester and spritzed on my wrist, back home, I could not believe, the smell was identical to Chloe EDP.
“I do have Chloe edp and it happens to be one of my favourite scents and trust me, I wouldn’t be able to tell them apart.”
The only difference they seemed to note was that the New Look fragrance doesn’t last as long on the skin.
One reviewer said: “It’s got slightly less rose in it and it doesn’t last as long.”
Another agreed: “Devotion naturally does not last as long as Chloe.”
But seeing as the designer perfume retails at £81.50 for a 75ml bottle, in comparison to New Look’s £7.99 for 100ml, customers can hardly think of anything to complain about.
New Look aren’t the only retailer to impress with their budget scents.
Primark’s new perfume range is in stores now… and prices start at just £3.
[source=thesun]