The popular online store launched Babe Power Eau De Parfum recently and it’s already a best seller, beating Paco Rabanne and Dior.

Missguided have topped the The Fragrance Store’s list, reportedly beating it’s designer competitors by 100 per cent.

When the affordable shop announced the fragrance’s release, it sold out within three hours, so it’s no wonder the scent is so popular.

CEO of The Fragrance Shop – Sanjay Vadera – said of the perfume’s popularity: “Missguided Babe Power has shot to the top of our best selling luxury fragrances and is our fastest selling scent at launch.

Missguided’s Babe Power is popular compared to top designer brands [Missguided]

“Looking into the success of the fast fashion industry, we knew it would be popular but we never envisaged the effect it would have on sales.

“Babe Power gives customers an entrance point to a more accessible luxury and it has been a runaway success. Our stores up and down the country have reported customers snapping up the fragrance.”

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Babe Power comes in an 80ml bottle in the shape of a soda can and costs £28.00.

The scent includes a vibrant splash of grapefruit zest and sour cherry, sharpened with crisp apple and pink pepper.

At its heart, orange blossom is accentuated with soft peony and jasmine for a succulent signature; while vanilla, creamy musk, playful candy floss and amber crystals.

But if you’re planning on picking up a bottle, it’s important to know not to store it in your bathroom.

[“Source-ndtv”]