Swedish style brand H&M has worked together with Indian fashioner Anamika Khanna for an Indian assortment that will incorporate womenswear, menswear, adornments, and embellishments.
Womenswear will have hung skirts and breezy kaftans with awry or high-low hemlines, and silk pajama outfits.
The menswear assortment will highlight conventional cuts with realistic prints, while adornments incorporates hoops, sleeves and neckbands.
Remarking on the assortment, Anamika Khanna in a proclamation said, “I’ve generally felt Indian design gets lost when deciphered by the remainder of the world. Frequently, our style as far as the way of life, the legacy of art and material weavings is viewed as outfit or not wearable or adequately current. Things have changed a great deal, and this assortment with H&M permits me to take something Indian and make it worldwide and contemporary.”
Ann-Sofie Johansson, inventive guide at H&M added, “Anamika plans garments to urge the wearer to communicate their thoughts. The outlines are liquid and hung, frequently in a way that can be customized. The prints are likewise fascinating. She coordinates many completely printed looks, joining customary variety components with something more realistic.”
The assortment estimated from Rs 1,499 ($18) onwards will be accessible for buy on the brand’s site, Myntra, and chose stores from September 5.