For his debut men’s collection, womenswear prodigy Erdem Moralıoğlu drew inspiration from “Being Boring,” the Pet Shop Boys video directed by Bruce Weber the one where a mob of tuxedoed swells throw a wild rager. He liked the idea that fancy clothes can be fun, and fun clothes can be fancy. “You might equate H&M with fast fashion, but for me it was the opposite,” he says. “I tried to create pieces that you would want to keep forever, like the perfect gray tweed suit.” For the results, see above and below. And be sure to wear yours as irreverently as possible when the Erdem x H&M collection hits stores and on November 2nd.


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