If Jackie O threw on a wetsuit and grabbed a surfboard, that would be the beauty vibe at Michael Kors. The designer and hairstylist Orlando Pita looked at pictures of Onassis and other fashion icons of the ’60s and ’70s wearing silk scarves in their hair and then infused it with a touch of 2018 surfer vibes. For the models with straight or wavy hair, that meant spritzing their hair with Pita’s soon-to-be-launched Beach Waves Spray and drying it in with a blow-dryer, and then running a bit of his Strong Bond Split End Sealant throughout to give the hair a “clumpy, slightly dirty feel.” For models with natural-textured hair, he also wanted to make it a little piece-y, which he did by adding his moisturizing Well Behaved Anti-Frizz Cream Serum and either drying it with a diffuser or letting it air-dry.
As for the makeup, Dick Page wanted to bring energy to the face, “so the models look like they’ve been active — like if they took the stairs instead of the elevator or they ran for the bus,” he said. “It’s really the sense of the blood under the skin.” Which he did by dipping into M.A.C.’s Editorial Lip Palettes and custom-mixing a rosy-red or rosy-brown shade for each model and buffing it onto the cheeks, down the bridge of the nose, and dabbing a touch between the eyebrows.