While the bottles are completely different, both items have floral and fresh notes. Reviewers have taken to perfume rating website Fragrantica to proclaim that Pure Devotion is “the perfect dupe for Chloe EDP”. One savvy shopper said: “This fragrance is such a good dupe for Chloe’s ‘Chloe’ EDP. “I have both (my bottle of Chloe has just Read More →

FRUGAL fragrance fans believe they’ve found a scent that’s VERY similar to Chloe’s signature Eau De Parfum. They are adamant that a £7.99 New Look alternative delivers the same appealing aroma as they designer version. While the bottles are completely different, both items have floral and fresh notes. Reviewers have taken to perfume rating website Fragrantica to proclaim Read More →

FRUGAL fragrance fans believe they’ve found a scent that’s VERY similar to Chloe’s signature Eau De Parfum. They are adamant that a £7.99 New Look alternative delivers the same appealing aroma as they designer version. This high-street bottle of perfume smells way more designer than it looks While the bottles are completely different, both items have Read More →

The merging paths of fast fashion and always changing trends has forced us to look at our closet without much loyalty. It makes sense to a point: Why spend more on a very nowsilhouette or color when it’ll feel undeniably not now within six months? Resisting the lure of whatever you’ve seen plastered across Instagram has Read More →