New Delhi: The definition of masculinity is changing. Nowadays, it is often boxed into various archetypes, from the alpha male to the provider. Platinum Guild International India has launched Men of Platinum, where the company equates the rarity of the metal with the strength of character. The campaign, created by advertising agency Famous Innovations, brings to Read More →

Amazon is copying the practice of some brick-and-mortar stores by starting its own shopping channel, Amazon Live, which will promote its own products. This is another challenge to retailers as Amazon now controls about half of US e-commerce market.Amazon is already well ahead of traditional stores such as Best Buy, Macy’s, and Walmart. The existence Read More →

Here at Allure, we love makeup. Like really, really love makeup. Our beauty editors could talk liquid liner, highlighter, and foundation all damn day (and we often do). After all, it is our job and not one we take lightly. We eagerly pore over every new launch, every emerging brand, and have an encyclopedia of dupes in our Read More →

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