Other popular online-first fashion private labels such as StreetStyleStore (SSS) and StalkBuyLove, which were initially operating only out of their own platforms, are also now selling products on Myntra. By Devika Singh In the competitive fashion e-tailing segment, smaller e-tailers and online-first private labels are now flocking to the sector’s mega marketplaces in order to Read More →

Whether you call it 11.11, Double-11 or Singles’ Day, Alibaba’s big event Saturday (officially called the ‘11.11 Global Shopping Festival’) is nearly impossible to overhype. We’ve been previewing this year’s sale from a marketer and agency point of view this week, and this reporter will live-blogging from the epicenter Saturday. Before the virtual cash registers Read More →

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