When Rihanna stepped out in London a few days ago to celebrate the UK launch of her Fenty Beauty collection, she sported a pinky-purple holographic shimmer all over her cheekbones and eyelids, even dabbing a hint of lilac onto her glossy lips. The look, which she confirmed via Instagram was created using her new own-brand cosmetics collection, perfectly matched her lilac Molly Goddard tulle dress.
RiRi isn’t the only famous face to champion the colour lately, either — when supermodel Jourdan Dunn stepped out in London this month to celebrate the launch of her Missguided fashion collaboration, she did so wearing a gorgeous mauve eyeshadow that matched her purple fur coat.
The fashion industry has also taken note, with lavender makeup becoming something of an emerging trend on the catwalks for the ongoing Spring 2018 ready-to-wear shows.
From the shimmering orchid-hued highlighter applied liberally to the models’ complexions at Halpern Studio, to the light dusting of sparkly lilac powder on show at Alberta Ferretti, the shade encapsulated the femininity and optimism of the spring collections.
Even the inimitably cool Alexander Wang couldn’t resist, dyeing model Stella Lucia’s hair a mesmerising shade of pinky-purple for his ‘Wangfest’ show in New York — the ultimate seal of approval.