An American fashion icon is gearing up for a capsule collection with a major American retailer. Anna Sui, who is getting her own retrospective at the Fashion and Textile Museum in London on May 26, played off the theme of her Spring 2017 Miss American Pie runway collection of Western prairie girl-themed pieces for INC International Concepts, an exclusive Macy’s brand. What to expect? Embroidered florals mixed with lace and fringe for a vintage meets Wild Wild West effect in pieces ranging from women’s and men’s to shoes, jewelry, and handbags. Sui handpicked a few of her favorite designs from INC for an additional collection called “Anna Loves INC,” which will launch with the capsule.
“Macy’s is an iconic institution, and they were the first department store to pick up my very first collection,” said Sui in a press statement. “It was a perfect fit to collaborate with them and I couldn’t have been more thrilled. It was such a pleasure working with their team, and I think my fans are going to really love what we came up with.”
“Macy’s overarching Fall Fashion message this year is ‘Western Vibrations,’ and no other designer embodies that Americana trend as well as Anna Sui,” said Tim Reid, GVP Macy’s private brand marketing strategy, in a statement. “We couldn’t be more excited to bring Anna’s signature whimsy and eclectic edge to INC for this very special collaboration.”
You’ll have to hold your horses for a peek at the Anna Sui x INC campaign and collection, which will release over the next few months. The collection hits 25 Macy’s stores in time for September Fashion Week.
[“Source-fashionweekdaily”]